As Wall Street crumbles under the economic pressure of the media hyped financial downturn, more and more reporters are reporting that online shopping is the way forward to help keep the economy afloat. This in itself has sparked a advertising revolution in the business with SEO (search engine optimisation) companies vying for the tenders to market some of the largest businesses in the world. The difference this impact is having on the marketing and marketing industry is unparalleled, rather than investing in advertising in publications, on the radio and on television, the businesses that are search engine savvy are spending their advertising resources on search engine optimisation, and more distinctively PPC services, better known as Pay per click.

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